Category Management

Nice-Pak’s highly-experienced category managers offer customers an invaluable, objective overview of what is happening in the market – enabling rapid, effective decision-making.

This helps our team make customers’ lives easier by using relevant market data to provide clear insight and recommendations.

For example, we constantly monitor the market and include within this work an on-going programme of store visits and audits across Europe.  As part of this, new wipes appearing on the market are subjected to comprehensive analysis before being catalogued into a searchable database. This information forms part of a trend analysis, which is supported by partnerships with recognised external research companies, and follows three stages:

Where are we now?

1

Category mapping within which product specifications are analysed by positioning

Where do we want to go?

2

Appreciation of our customers’ strategic objectives

How will we get there?

3

Delivery of a bespoke plan for future range development

Over the years, our focus on this tried and tested technique has yielded many award-winning products for our clients.

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