This helps our team make customers’ lives easier by using relevant market data to provide clear insight and recommendations.
For example, we constantly monitor the market and include within this work an on-going programme of store visits and audits across Europe. As part of this, new wipes appearing on the market are subjected to comprehensive analysis before being catalogued into a searchable database. This information forms part of a trend analysis, which is supported by partnerships with recognised external research companies, and follows three stages:
Category mapping within which product specifications are analysed by positioning
Appreciation of our customers’ strategic objectives
Delivery of a bespoke plan for future range development
Over the years, our focus on this tried and tested technique has yielded many award-winning products for our clients.
A wide range of household wipes to clean, polish and disinfect the home.
A selection of wipes for the entire body – designed with consumers in mind for the busy, complex lives we all lead.
We produce cosmetic wipes for consumers of every age and skin type.
Designed to touch the most precious of consumers, our baby wipes are suitable for all ages and skin types.