Trends 2017 – Raised Expectations

Consumers increasingly expect companies and their products to meet their promises, to avoid hype and to say it like it is. Meanwhile consumer goods companies can no long risk exaggerating claims since bad product reviews can spread like wild-fire on social media.

Social

In the context of wet wipes, it is increasingly important that we spell out what the consumer can expect in functional terms and deliver on that promise.

Loading...

Thank you for signing up to our newsletter

Thank you. To complete the sign-up process please fill out the fields below.