Our market intelligence and in-depth consumer studies across the UK and Germany indicate that consumers have a greater awareness of ingredients than ever before in the products they use.
This extends to a wide range of personal care categories as consumers look for naturalness and transparent labelling. The purity of water and the absence of chemicals are gaining traction across the world.
Prominent pack claims globally reinforce consumer need for mild, gentle, skin kind products which are free from unnecessary chemicals.
Leading Baby Wipe Claims
Leading Facial Wipe Claims
Although claims such as ‘sensitive’ and ‘dermatologically tested’ are quickly growing in the baby wipes market opportunities remain to make more of these across other categories.
Talk to your Nice-Pak Business Manager to discuss how our range of skin kind solutions could boost your product portfolio.
Our Ultra Sensitive baby wipes are formulated with mild and pure baby grade cleansing ingredients and are targeting not only newborn skin, but also the needs of babies and young children with extra delicate or extra sensitive skin.
The product delivers against consumer needs for chemical free and naturalness as well as transparency of labelling.
A wide range of household wipes to clean, polish and disinfect the home.
A selection of wipes for the entire body – designed with consumers in mind for the busy, complex lives we all lead.
We produce cosmetic wipes for consumers of every age and skin type.
Designed to touch the most precious of consumers, our baby wipes are suitable for all ages and skin types.