Smell of Success

From tea tones to colour-of-the-year inspired scents. Discover the latest fragrance predictions for household and personal care products.

Flower Power
Trendy ingredients expected in personal and household care include wildflowers, seabuckthorn and cloudberries. The latter, nicknamed “Orange of the North”, is the unparalleled superfruit of Scandinavia. Its high portions of vitamin C promise great effects for beauty products. Also, meadow beauties such as delicate, summer-scented daisies will be the focus of new fragrance compositions for personal and household care products in 2018 and beyond. 
Healthy Tea
Reflective of the demand for nature-inspired scents, is tea. The traditional beverage promising well-being and balance supports the detox trend. Whether green, white, black or rooibos – the large variety of tea offers great scope for both unusual and pleasantly restrained fragrances. Like the drink, the fragrance can be combined with exotic fruits, flowers or citric tones. 

Citrus Recreated
In contrast to the subtle fragrances that are trending, citric notes also stay high on the consumers’ agenda. A swing towards Asia and a longing for paradise is expacted. Thus, lesser known representatives of the category like Kumquat, Yuzu and Satsuma will come to consumers’ minds in terms of scented products. An interesting representative of the category is the hand-shaped citron “Buddha’s Hand” which is commonly known for its zest and has a flavour that is described as a blend of bitter and sweet acidity, similar to kumquats, with lavender undertones. 

Ultra Violet
“Ultra Violet” as colour-of-the-year 2018 will be interpreted through fragrance. In perfumery, the mystic colour harmonises traditionally well with heavy oriental fragrances. At the same time violet is the epitome of classical floral notes which can be combined with fig to offer an enchanting composition. 

If you would like to explore some of the scents explored in this article, talk to your business manager.

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