About us
A global leader in wet wipe products. We partner with retailers and brand owners to deliver quality and meet consumer value and sustainability goals.
Our product portfolio includes baby wipes, cosmetic wipes, moist toilet tissue, household cleaning and personal care wipes.
With a commitment to innovation and quality we have pioneered many firsts in the industry and develop products that meet consumer need to drive sales.
Our world-leading facilities feature the latest technology to deliver scale, flexibility, and value across our range.
Our parent company Nice-Pak Products pioneered wet wipes over 65 years ago to help families live cleaner, healthier lives.
Our product categories
Baby wipes
Moist Toilet Tissue
Household
Cosmetic
Personal Care
Our company – at a glance
39 years
operating in the UK
and Europe.
93% plastic-free
of private label wipes sold across UK and European market in 2025
86% recyclable
of private label packaging sold across UK & Europe in 2025 was recyclable
Trusted by
.. brands & retailers decade after decade
Over 650
.. colleagues employed across 2 factories in NPI.
A timeline of our business
1957
Nice-Pak Products created as Arthur Julius pioneers the first disposable premoistened wipe.
1963
A pivotal meeting with Arthur, his son Robert, and Harland “Colonel” Sanders lead to an agreement that puts Wet-Nap® wipes in the hands of customers as a perfect finger-cleaning complement to Kentucky Fried Chicken.
1987
NPI’s European operation is created.
1992
Flint factory opens
1999
First facial wipe produced
Cosmetic wipes
2000
Sales reach £50m. First household wipe produced.
Household wipes
2004
German factory opens.
2007
NPI acquires Wigan factory.
2009
Sales reach £150m.
2013
Sales reach £200m.
2016
New Wigan factory opens.
Construction of our latest facility – Westwood Park
2017
25 years manufacturing in Europe.
Nice-Pak celebrates silver jubilee
2019
Global CSR Pledges agreed
Sustainability pledges
2020
Covid 19 pandemic: Number 1 hand wipe brand
Sani Hands the UKs number 1 brand in hand wipes
2022
Ecovadis Platimum Award.
Nice-Pak achieves highest Ecovadis Platinum sustainability rating
2023
Over 90% plastic-free wipes, 80% fully recycleable packaging.
90% of our wipes are plastic-free (UK market)
Locations
Our European business is serviced from UK manufacturing facilities in Wales & England. We have a distribution hub & established delivery network across Europe.
Our Parent company has manufacturing facilities in Arkansas and Indiana USA.
Flint
Wigan