Nice-Pak’s response to the ‘Bin the Wipe’ Campaign

Nice-Pak have promoted responsible disposal of our products for many years and actively encourage clear labelling and disposal instructions on pack such as display of the ‘Do Not Flush’ logo on non-flushable wipes.

We strongly advocate raising awareness of correct disposal amongst consumers.

We wish to amplify the message of responsible disposal to our customers and their consumers. We feel the consumer needs to be aware of the two key logos appearing on wipes packaging to determine the correct disposal route.

These logos are the ‘Do Not Flush’ on non- flushable wipes and ‘Fine to Flush’ on flushable products.

We feel a more balanced message to promote the two disposal logos and routes would be more relevant like the following concept.

Ways you can communicate this message to your consumers:

*Visual representation only

To discuss how we can help you further:

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