We wanted to share Nice-Pak’s analysis of the development of various private label wipes markets. In some cases this reveals a staggering shift in the balance of power between brands and private labels over a 20 year period.
The UK household wipes market is valued £123m with 95 million units
The UK cosmetic wipes market is valued at £87m, with 81m units. A number of private label ranges have experiences double digit year on year growth in 2023.
