Private Label Wipes Analysis

We wanted to share Nice-Pak’s analysis of the development of various private label wipes markets. In some cases this reveals a staggering shift in the balance of power between brands and private labels over a 20 year period.



  • The UK household wipes market  is valued £123m  with 95 million units
  • The UK cosmetic wipes market is valued at £87m, with  81m units. A number of private label ranges have experiences double digit year on year growth  in 2023.


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