Leading Wipe Claims and Fragrances

A recent report by Mintel has highlighted the key global wipe claims and fragrances

The fastest growing wipe claims during the last 5 years were:

1. Paraben – free
2. Eco- friendly product
3. Dermatologically tested
4. No additives/preservatives

The top fragrance preferences for new product launches during 2018 were:

Unfragranced (20% of launches)

Fresh/Freshness (3%)

Lemon (2%)

Aloe Vera (2%)

Chamomile (1%)

This is consistent with the trend we have observed in our own sales for more and more unfragranced and natural products across multiple categories. If you would like to explore these claims or set a new trend, talk to your  Nice-Pak business manager.