Hand Wipe Sales Rise Sharply During Summer Months
Hand hygiene sales can be just as strong in summer as during the traditional cold and flu season. As consumers spend more time outdoors at festivals, family gatherings, days out and alfresco dining, demand for convenient on-the-go hygiene solutions increases.
While hand hygiene gained prominence during the pandemic, it remains an important year-round health consideration. With hands carrying an average of 3,200 germs, shoppers continue to seek practical ways to keep their hands clean when handling food, eating on the go or spending time in shared public spaces where soap and water may not be available.
The UK hand wipes sector is now worth £14.1 million*, with sales value growing by 48% since December 2021, following increased consumer focus on hygiene habits. The category currently accounts for 13.4 million packs.
*Data Source : Numerator MyWorldPanel | Hand Wipes | 52 w/e | 14-Jun-26.
Retailers have responded to this demand by allocating increased space to hand hygiene products at till points and within high-traffic areas of store, encouraging impulse purchases and cross-category shopping. Strategic placement during key seasonal periods, such as summer and ahead of the cold and flu season, continues to support category growth and reinforce the importance of hand hygiene products as an everyday essential.
Talk to us about our market-ready and private label hand wipe solutions and secure your plans for Winter 2026 and Summer 2027.
Always follow on pack disposal instructions.
Our Environmental & Social Impact Report
At Nice-Pak International we are driven to be the trusted partner in manufacturing, delivering products for a cleaner, healthier world – and to help our retail and brand partners reach their sustainability goals.
The report highlights our ongoing efforts and progress towards a more sustainable future and reflects our commitment to partnership, transparency, environmental stewardship, and social responsibility.
🌍 Inside the report you’ll learn about:
➡️ How we’re helping our customers to reduce the environmental and social risk in their supply chain
➡️ Our leadership in sustainable wipe manufacture and packaging
➡️ Our commitment to setting a Science-Based Targets and pursuing carbon neutrality for Scope 1 and 2
The video shares some highlights but there’s lots more in the full report and take a look at our sustainability page
🎥 Watch the video
Nice-Pak feature in The Grocer – Industry response to sustainability & disposal
We were proud to contribute to The Grocer’s Green Issue, highlighting how the industry is responding to the growing movement against plastic and incorrect disposal of wipes.
In 2024, 92% of the private label wipes Nice-Pak International sold to the UK & European market were plastic-free—a milestone we reached well ahead of incoming legislation. This progress reflects our long-standing commitment to sustainability. Since 2020, we’ve pledged globally to advance plastic-free product development and recyclable packaging, backed by significant investments across our manufacturing sites.
These achievements wouldn’t be possible without the collaboration of our retail partners and suppliers, whose shared vision has helped accelerate industry-wide change.
One important reminder: plastic-free doesn’t mean flushable. Most wipes still need to be disposed of in the bin. Always check the packaging for disposal guidance.
Read the full article here: Are retailers and suppliers doing enough in the war on wet wipes? | Analysis & Features | The Grocer
🎥 Watch the video below to learn more.
Come visit us at PLMA 2024 in Amsterdam!
Visit Stand 12.C05 in Hall 12, to come say hello and see our latest innovations.
Looking forward to seeing you there!
Our Premier at PLMA
With only a few days to go until hashtagPLMA we can now reveal that we have something very special to share with our visitors – here’s some behind the scenes footage!
Look forward to seeing customers and sharing our latest innovations! See you at Hall 12 Stand C05 next Tuesday.
