The power of a great wipe proposition

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It’s great to see baby essentials receiving attention in the wider retail and  consumer press following the recent relaunch of baby wipes by a major retailer.

Baby wipes may not always grab the headlines, but they remain one of the most frequently purchased products within the baby and family category, helping to drive shopper engagement and loyalty.  They are a true household staple, used daily by parents and carers, and are often among the first items shoppers add to their baskets.

For retail buyers, this makes wipes far more than just another SKU on the shelf.

A strong baby wipes proposition can help attract and retain family shoppers, support basket spend and reinforce value credentials. Families are looking for products they trust, delivered at the right quality and price point, and retailers that get this balance right are often rewarded with repeat footfall and long-term loyalty.

The recent media coverage is also a reminder that baby essentials continue to be highly relevant to consumers, particularly at a time when household budgets remain under pressure. Categories that combine necessity, value and frequency of purchase are strategically important, and baby wipes sit firmly within that space.

At Nice-Pak, we’ve been leading innovation and manufacturing in wipes for 40 years. Backed by expert R&D, category and operations teams, we partner with retailers to develop category-leading private label ranges that deliver for both shoppers and retailers. Today, we are proud to hold a majority share of the UK  private label baby wipes market, making us the trusted partner behind many of the UK’s most successful private label baby wipe propositions.

As suppliers and retailers continue to invest in meeting the needs of modern families, it’s encouraging to see greater visibility for products that genuinely matter in everyday life.

Never underestimate the power of a great wipe proposition.

If you’re looking for fresh ideas, category insight, innovation or growth opportunities, let’s talk.

 

Sources:  https://www.gbnews.com/lifestyle/tesco-uk-baby-range-new-products , Tesco unveils improved Fred & Flo baby and toddler range | News | The Grocer

Tesco relaunches Fred & Flo baby range with new products and upgraded essentials – Grocery Gazette – Latest Grocery Industry News,

Always follow on pack disposal instructions.

Hand Wipe Sales Rise Sharply During Summer Months

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Hand hygiene sales can be just as strong in summer as during the traditional cold and flu season. As consumers spend more time outdoors at festivals, family gatherings, days out and alfresco dining, demand for convenient on-the-go hygiene solutions increases.

While hand hygiene gained prominence during the pandemic, it remains an important year-round health consideration. With hands carrying an average of 3,200 germs, shoppers continue to seek practical ways to keep their hands clean when handling food, eating on the go or spending time in shared public spaces where soap and water may not be available.

 

 

The UK hand wipes sector is now worth £14.1 million*, with sales value growing by 48% since December 2021, following increased consumer focus on hygiene habits. The category currently accounts for 13.4 million packs.

*Data Source : Numerator  MyWorldPanel | Hand Wipes | 52 w/e | 14-Jun-26.

 

Retailers have responded to this demand by allocating increased space to hand hygiene products at till points and within high-traffic areas of store, encouraging impulse purchases and cross-category shopping. Strategic placement during key seasonal periods, such as summer and ahead of the cold and flu season, continues to support category growth and reinforce the importance of hand hygiene products as an everyday essential.

Talk to us about our market-ready and private label hand wipe solutions and secure your plans for Winter 2026 and Summer 2027.

 

 

Always follow on pack disposal instructions.

BRCGS AA rating for our Flint wet wipe factory

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In today’s retail environment, quality and safety are non-negotiable—particularly in fast-moving, high-volume categories such as wet wipes. That is why we are pleased to announce that our Flint manufacturing site has just achieved a BRCGS AA rating, the highest grade awarded under an announced audit.

For retail buyers, this is more than a certification milestone. It is a tangible signal of operational maturity and reliability.

 

 

This achievement reflects the commitment of our teams across quality, operations, and engineering—but it is not an endpoint. We continue to invest in our people, processes, and production capabilities to support retail partners with scalable, compliant, and dependable wet wipes manufacturing.

https://uk.news.yahoo.com/supermarket-supplier-north-wales-expands-081930011.html

Nice-Pak invests in people and sustainability as part of a move to 24/7 operations

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Flint Headquartered Nice-Pak International, has significantly expanded its workforce as part of a move to 24/7 operations, reinforcing its long-term commitment to investment in people, skills and operational excellence.

During the autumn of 2025, the business recruited 40 new colleagues, bringing the total site headcount to over 300.  This expansion includes a new operational team comprising of production operators, liquid plant operators and maintenance technicians, strengthening both production and technical capability across the operation. To support this growth, a number of existing colleagues have progressed into leadership & training roles, ensuring new team members are effectively supported and developed.

 

The business has also recently benefited from the recruitment of factory manager, Hayley Fenna, who brings with her valuable expertise from the manufacturing sector following the closure of Flint’s Kimberly-Clark operation. Hayley’s appointment complements the strong existing leadership team and reflect Nice-Pak’s focus on experience, continuity and quality.

Factory Manager Hayley Fenna - joined from Kimberly Clark

Nice-Pak places sustainability at the heart of its operations. The business follows responsible and sustainable manufacturing practices, with 93% of its products now plastic-free and 86% of its packaging fully recyclable, supporting retail partners in meeting their environmental commitments while delivering high-quality private label products.

Nice-Pak are delighted to have been able to recruit new colleagues and for them to join the existing team, of which 60% have more than 10 years’ service, highlighting long-term retention and loyalty.

Their commitment to employee wellbeing and engagement was recognised by YuLife, who honoured them with the YuX Pioneer award for helping to co-create the future of workplace wellbeing. The award recognised the organisation’s commitment and passion in relation to both the development and promotion of wellbeing initiatives and strong colleague engagement.

“Becoming part of Nice‑Pak during such a dynamic phase, marked by growth and the return of 24/7 operations, has been truly exciting,” said Factory Manager, Hayley Fenna. “The company’s unwavering focus on quality, safety, people and sustainable manufacturing really sets it apart. The team has been fantastic, and I’m eager to build on these strong foundations as we drive the next stage of growth.”

 

Media links: https://www.leaderlive.co.uk/news/25844661.flint-based-nice-pak-international-expands-24-7-operation/

Main picture: Left to right.  Andy Mullin – Training Coordinator, Back row: Graham Mahoney – Flex Operator, Kai Sutcliffe – Flex Operator, Ian White – Flex Operator, Front row: Dawn Pritchard – Newly Promoted Shift Operational Lead, Hayley Fenna- Factory Manager – Flint, Katarzyna Gajc – Flex Operator Nadia Kwiatek – Flex Operator.

See more https://www.nice-pak.co.uk/sustainability/

Leading the Change: Acting Ahead of Legislation and Calling for Clearer Disposal Labelling for Wet Wipes

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Nice-Pak International (NPI) welcomes the UK government’s approval of legislation to ban the sale and supply of plastic in consumer wet wipes in England and is calling for mandatory  ‘Do Not Flush’ l labelling on all non-flushable wet wipe packaging to further support responsible consumer behaviour.

As the leading sustainable wipes manufacturer in the UK and Europe, NPI has already made significant progress toward eliminating plastic from its products. Last year, 96% * of  wipes sold across the UK were plastic-free, with plans in place to transition all customers away from plastic – well ahead of England’s legislative deadline.

The new legislation provides an 18-month transition period for businesses to adapt, requiring all plastic-containing wipes to be removed from the market by Spring 2027. This follows a similar ruling by the Welsh Government, set to take effect in December 2026. NPI  has been actively involved throughout the development of the draft legislation in England and Wales and is a member of DEFRA’s Sewer Misuse Discussion Forum.

While the removal of plastic from wipes is a major step forward, we believe that this alone will not solve the issue of improper disposal. A plastic-free wipe is not necessarily flushable, and flushing non-flushable wipes can contribute to sewer blockages. We, along with our trade body are therefore advocating for mandatory, clearly visible “Do Not Flush” labelling on all non-flushable wipes to help consumers make informed disposal choices.

As long-standing members of EDANA, we have adhered to the industry’s Code of Practice for responsible disposal labelling for many years. 

Clearer labelling will help consumers understand how to dispose of wipes responsibly and reduce the strain on our wastewater systems.

NPI remains committed to driving sustainability and supporting government efforts to reduce environmental impact through innovation, collaboration, and responsible manufacturing practices.

 

 

 

*Private label wipes sold to the UK market by Nice-Pak  in 2024

Media links: https://www.fastmarkets.com/insights/uk-government-to-ban-plastic-wet-wipes-from-entering-market/

See more https://www.nice-pak.co.uk/sustainability/

Our Environmental & Social Impact Report

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At Nice-Pak International we are driven to be the trusted partner in manufacturing, delivering products for a cleaner, healthier world – and to help our retail and brand partners reach their sustainability goals.

The report highlights our ongoing efforts and progress towards a more sustainable future and reflects our commitment to partnership, transparency, environmental stewardship, and social responsibility.

🌍 Inside the report you’ll learn about:

➡️ How we’re helping our customers to reduce the environmental and social risk in their supply chain
➡️ Our leadership in sustainable wipe manufacture and packaging
➡️ Our commitment to setting a Science-Based Targets and pursuing carbon neutrality for Scope 1 and 2

The video shares some highlights but there’s lots more in the full report and take a look at our sustainability page

 

🎥 Watch the video 

Nice-Pak feature in The Grocer – Industry response to sustainability & disposal

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We were proud to contribute to The Grocer’s Green Issue, highlighting how the industry is responding to the growing movement against plastic and incorrect disposal of wipes.

In 2024, 92% of the private label wipes Nice-Pak International sold to the UK & European market were plastic-free—a milestone we reached well ahead of incoming legislation. This progress reflects our long-standing commitment to sustainability. Since 2020, we’ve pledged globally to advance plastic-free product development and recyclable packaging, backed by significant investments across our manufacturing sites.

These achievements wouldn’t be possible without the collaboration of our retail partners and suppliers, whose shared vision has helped accelerate industry-wide change.

One important reminder: plastic-free doesn’t mean flushable. Most wipes still need to be disposed of in the bin. Always check the packaging for disposal guidance.

Read the full article here: Are retailers and suppliers doing enough in the war on wet wipes? | Analysis & Features | The Grocer

🎥 Watch the video below to learn more.

Vivos Holdings Completes Combination with Nice-Pak

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Transaction closing clears the way for the combined organisation to focus on collaboration and growth opportunities across a range of hygiene and personal care product categories

ST. LOUIS, Aug. 13, 2025 /PRNewswire/ — Vivos Holdings, LLC, a portfolio company of Emprise Group Inc., today announced that it has completed its combination with Nice-Pak Products, Inc. The transaction brings together two industry leaders in private brand and co-manufactured hygiene and personal care products, creating one of the world’s largest solution providers in health and wellness.

 

 

“Today marks a transformative moment in our journey as a 100% employee-owned ESOP holding company,” said Richard Koulouris, Emprise Group Chief Executive Officer. “This transaction combines two industry leaders to create one of the world’s largest solutions partners supporting brand owners and retailers with healthful living products. Vivos brings unmatched operational excellence and broad manufacturing capabilities; Nice-Pak brings a long history of providing innovative solutions and purpose-driven sustainability leadership.”

This transaction expands Vivos’ geographic footprint, enhances its innovation and product development capabilities, and broadens its portfolio of private brand and co-manufactured hygiene and personal care products.

“I would like to thank everyone involved on both sides of this deal for all their incredible hard work,” said Koulouris. “Whether you’re in R&D, on the production floor, in sales, or supporting our operations, this was a massive undertaking that couldn’t have happened without you.”

Founded in 1957 with headquarters in Pearl River, NY, Nice-Pak is the leading global producer of innovative wipes that deliver health and wellness. Nice-Pak has a long history of providing innovative solutions, including the Original Wet-Nap® wipes for foodservice and the first resealable baby wipes travel pack.                                     

About Emprise Group, Inc.

Based in St. Louis, Emprise Group, Inc. is a 100% employee-owned ESOP holding company that focuses on owning and investing in a diverse group of middle-market consumer product manufacturing businesses. Emprise Group enables its operating companies to leverage their competencies and industry knowledge to accelerate growth and create value for its employee-owners. For more information about Emprise Group, visit emprisegroup.com.

 

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