Hand Wipe Sales Rise Sharply During Summer Months

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Hand hygiene sales can be just as strong in summer as during the traditional cold and flu season. As consumers spend more time outdoors at festivals, family gatherings, days out and alfresco dining, demand for convenient on-the-go hygiene solutions increases.

While hand hygiene gained prominence during the pandemic, it remains an important year-round health consideration. With hands carrying an average of 3,200 germs, shoppers continue to seek practical ways to keep their hands clean when handling food, eating on the go or spending time in shared public spaces where soap and water may not be available.

 

 

The UK hand wipes sector is now worth £14.1 million*, with sales value growing by 48% since December 2021, following increased consumer focus on hygiene habits. The category currently accounts for 13.4 million packs.

*Data Source : Numerator  MyWorldPanel | Hand Wipes | 52 w/e | 14-Jun-26.

 

Retailers have responded to this demand by allocating increased space to hand hygiene products at till points and within high-traffic areas of store, encouraging impulse purchases and cross-category shopping. Strategic placement during key seasonal periods, such as summer and ahead of the cold and flu season, continues to support category growth and reinforce the importance of hand hygiene products as an everyday essential.

Talk to us about our market-ready and private label hand wipe solutions and secure your plans for Winter 2026 and Summer 2027.

 

 

Always follow on pack disposal instructions.

Sani Hands: Infection Protection on the Move

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Keeping hands clean is one of the most important steps we can take to prevent the transmission of infections. Good hand hygiene is consistently promoted by many leading medical institutions such as the World Health Organisation and the Centre for Disease Control and Infection.

Wipes are a fast and convenient way to keep hands clean on the move and Sani Hands from Nice-Pak is one of the best products on the market, providing up to 6 hours protection and killing 99.99% of bacteria and germs in seconds.

Don’t just take our word for it, 250 Mumsnet readers who recently tried the product became advocates with over 90% of them willing to recommend the product.

New Product Launch

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New Products for a Growing Market

The adult continence care segment is predicted to drive market growth over the coming years. Last year we revealed the key findings of our in-depth research study and our intentions to provide a product offering.

Recognising the gap in the market for a differentiated approach to light and heavy continence care needs, Nice-Pak have developed two pioneering products.

Actifresh 25ct web pack shot

 

ACTIfresh Light

  •  Helps to maintain the skin’s  natural balance. Lightly scented and odour neutralising.
  •  A discreet and portable pack.
  • Fully flushable for ease of disposal and convenience.

 

 

ACTIfresh MaxActifresh 48ct web pack shot

  • Large washcloths for heavy continence care.
  • With skin comfort shield for delicate skin.
  • PH balanced, formulated to clean, moisturise and refresh.
  • Mild and gentle.
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